What is Venture Clienting and How Does It Affect You?

In this episode of Capital Conversation, Vici and Paul dive into the world of Venture Clienting—a corporate innovation strategy where companies become customers of startups instead of investing in or acquiring them. They explore its major benefits, including low risk, quick integration, and no long-term commitments, while also uncovering the challenges like scalability issues, surface-level transformation, and over-reliance on external innovation. The duo discusses how balancing Venture Clienting with internal R&D can unlock its full potential. With their dynamic banter and sharp insights, Vici and Paul unpack whether Venture Clienting is the game-changer it promises to be.